Friday, May 24, 2024

If you feel confident in your entrepreneurial skills but not so confident in your marketing skills, wearing this hat as part of owning your own business can be a challenge. Luckily, when it comes to creating marketing collateral for your business, there are a few basic guidelines that everyone should be following in order to find success.

To help you see what these things are, here are three tips for creating marketing collateral for your small business.

Work From A Style Guide

Before you start creating a lot of marketing materials for your small business, Christina Tuttle, a contributor to, recommends that the first thing you should do is create a style guide.

One of the worst things you can do from a marketing standpoint is to create collateral pieces that aren’t cohesive. But with a style guide, you don’t have to worry about going off on some tangent with what you’re creating, as long as you stick to the style guide you created.

In this guide, you’ll want to put down as much detail about how you want things coming from your business to look, sound, and feel. So put down which colors you’re using, any iterations of your logo that are acceptable, fonts you want, the voice for messaging, and anything else you can think of that will help you and anyone else doing any marketing to stay on the same page.

Focus On Your Call-To-Action

With your style guide in place, you can now start making some actual marketing materials.

For most small businesses, you’ll want any marketing collateral you create to work on multiple levels. So to help you with this, advises that you have most of your visual marketing pieces focusing on your call-to-action. For example, if you’re a real estate agent, the postcards you send out to people in your area should all focus on getting your recipients to contact you. With this focus in place, you may find it much easier to actually create your marketing pieces.

Set Reminders To Review Your Materials

Even after you’ve put all that time and effort into creating your marketing collateral, it’s wise to remember that this isn’t really a “set it and forget it” type of thing. Rather, Annie Pilon, a contributor to Small Business Trends, advises that you set reminders to review your marketing materials on a regular basis. As you look through your collateral, check for any errors in phone number, email addresses, dates, offers, and all other information that you’re sharing. This way, you’ll be able to keep everything current.

If you’re needing to create some marketing collateral for your small business but are struggling to get it done, consider using the tips mentioned above to help you successfully accomplish this task.


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