Advertisement is a major driving force of a company’s success. A one-of-a-kind product and the highest quality of service will generate minimal engagement and sales if they are not adequately advertised.
With the majority of people spending most of their time on their mobile devices and the Internet, online advertising is a technique that can help you grow your audience and increase customer engagement.
Offline marketing also plays a huge role in getting your brand in front of your target population and eventually leads to a more extensive client base.
Below, seven effective ways to advertise your retail business are explained.
Form A Partnership
You can gain many benefits from teaming up with people or companies who can contribute significantly to your business’s success.
Form a partnership with businesses in and out of your vicinity in which they carry promotional items such as gift cards, flyers, and coupons for your store.
In return, you can offer a service to them free of charge or at a reduced cost. Try to partner up with stores whose line of business is relevant or closely related to yours.
Get Honest Reviews
Many people put stock in what others have to say about your products and services. Getting and publishing honest reviews from people who have patronised you is an excellent way of acquiring new customers.
Include these reviews on your website, social media pages, flyers and print adverts. More and more companies are hiring influencers to help them promote their products.
Hiring the right person to promote and review your product can help your business grow as people are more open to advice from influencers they know and trust.
Use Fleet Signage
Fleet signage involves putting information about your brand on your company vehicles. Your company logo, slogan, description of services, address, social media handles, and contact information are basic things that should be featured on the signage.
Fleet signage is a low cost and highly effective form of advertising as it allows you to have a wider reach.
Hire companies like Sign Up Fleet to paint eye-catching signs on your service vehicles, thereby transforming them into mobile billboards.
Organise or Sponsor Events
Organising or sponsoring events where a good number of your products would serve as offerings is a great way to get your potential customers to notice your brand.
Organise a small brunch, get-together or viewing in your store or another location and invite people to come and eat, drink and socialise.
Place your products all around the venue and let customers browse through while you endeavour to connect with them.
You can also sponsor charity events, games, concerts and functions to increase brand awareness and engagement.
Keep Existing Clients
While most marketing campaigns target new customers, you should keep your existing clients coming back.
Loyal customers constitute a significant percentage of people that would buy whatever service or product you release to the market.
They also help you to gain more customers through their reviews and word of mouth advertising.
Offering them incentives such as discounts, exclusive previews of new products, reward programs, and referral commissions to make them feel special, and they would be more likely to promote your brand.
Attract Sales with Gifts
An ingenious way of generating sales and brand awareness is by giving a product or service away for free or next to nothing.
You can choose to make the gift a bonus that comes with an existing service or package. Most people love to participate in contests and giveaways as it takes up little time with the prospect of winning a valuable item.
Get the word out about the giveaway by posting it on your social media pages, adding it to your flyers or creating signs in your storefront.
Attend Networking Events
Trade shows, showcases and conferences are events where you can meet many people, tell your brand story and connect with them.
You can make deals, form partnerships and widen your network by attending these events, at least once in a while.
Set up your booth and make it attractive or offer mouthwatering incentives to gain people’s attention.
Ensure to connect with as many people as you can and make a lasting impression that would increase your brand awareness.