Marketing a business is tough, and this is especially true if you are a business that is both niche and local. However, if you have a niche that is widely needed and can be optimized for local SEO, then the process becomes a bit easier. Such is the case for physical therapy practices, most of which are independently owned and operated. According to WebPT, 90% of such practices have 100 or fewer employees. While physical therapy practices today may not necessarily be singular establishments, they are likely regional chains that need to market and brand themselves properly within their area in order to be successful. With that in mind, here’s how a physical therapy practice can market itself online and gain new customers.
It’s All in the Name
It may sound simplistic, but the truth is there is much conveyed by a business in what they choose to name themselves. Of course, any physical therapy practice is going to want to convey exactly what they are in their brand name. They are likely going to want to use the words physical therapy in their name. This is just one way in which physical therapy marketing can help with your business. You also need to make sure that the name you choose is not taken in terms of website domains. You can check this by using a free domain name checker to make sure that the domain name of the business name you are planning on choosing is still available. If it is not, you may want to reconsider.
Designing a Logo
Creating a logo that encompasses what you want your physical therapy brand to convey is extremely important. This is especially true if you are just starting out, or if you have competition in your area. To do so, you may want to hire a graphic designer in your area who has worked in the medical field. Keep in mind that you don’t want to use more than three colors in your logo and make sure it looks good when it’s blown up. After all, you’ll be plastering this logo all over both your digital and physical presence and you don’t want anything too complex or too hard to replicate.
Focus on Local SEO
Physical therapy practices have the dual benefit of being a niche that is always in need and one that is inherently local by design. IF there are other physical therapy practices in your area, then you’ll want to focus on local SEO efforts. This includes creating local listings to show both Google and potential customers and clients where your business is located. Additionally, you’ll want to make sure that your website is optimized for local keywords, although you don’t want to do anything like keyword stuffing. Otherwise, Google may manually penalize your physical therapy practice’s website, and it will be very difficult to come back from that.
Marketing a physical therapy practice is not inherently difficult, but it does take a concerted effort to do so. Once all the elements are in place, as well as additional outbound marketing materials such as promotional mailers, you’ll be able to establish your reputation as a local physical therapy business in no time.