Friday, October 18, 2019

One way to make your business stand out from the crowd is a stunning poster creation.  There are a lot of aspects though to think about when designing your poster and all of these need to be carefully considered.  A poster can be a reflection on your business and brand and in some cases will be the first thing your potential customer will see.  You will then create a stunning poster creation that will grab the attention of all.

  1. The first thing you need to consider is what size poster will you be designing? There are a variety of sizes you can choose from. Anything from A4, A3 to larger billboard such designs.  The next few tips will determine which size you will want for your business.
  2. According to Jamie from Leeds Printing Company “Where is your poster going to be shown and located? If your poster is going to be a smaller size, then this will affect how you design it. If it will be larger then it will be seen from a distance so your audience, you are trying to show it to will need to be able to see it clearly and concisely.”
  3. What information will you be showing on your poster creation? You never want to put so much information on a poster so it appears cluttered as this will put the audience off straight away. Too much information will be hard to remember and that is the opposite of what you are trying to achieve by creating such a poster.
  4. Who is your target audience? Every business should know who their target audience is. This will determine what graphics and design you use on your poster creation.  It will also determine where your poster will be shown and where it is advertised.
  5. A call to action should be something every business thinks about with their promotional material. Even a poster creation can show this important feature for your business.  You could have a QR code on the poster and this would help track your visitors to your website or social media.
  6. Social media links should always be included on all of your business materials. These could contain links to Instagram, Facebook page, Twitter, Pinterest, LinkedIn etc the list these days is endless and which ones you use depends on your business and which you achieve the best results on.  With all social media it is a great way to also see the demographics of your audience.  You can track to see their age ranges, whether they are male or female, what times they are most active on that particular social media app and even their use of popular hashtags.

Branding which is the window to your business needs to be consistent on all of your promotional materials including poster designs too.  You should also make sure that your branding is recognised, and this can be in the form of your logo etc.  This will be something that potential and returning customers will remember from seeing your poster and any other printed material.

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