Press releases are a great way to announce a newsworthy story about your brand or business. While there are many marketing strategies that you can be using to generate buzz and awareness, press releases are one of the more effective methods when done right. And if you write a good one, it’s more likely that various news sites will want to publish your news.
Writing a press release is a vital skill for anyone looking to grow their company. But be sure to keep a few important things in mind. One of the most important factors, for example, is to not come across as biased and to present the news as factually and informatively as you can.
So without further ado, let’s explore what makes up a press release and how you can write one yourself for your own brand.
What is a press release?
A press release is the most official form of communication or written statement that you can provide to the media and news outlets. Press releases are supposed to be for anything that is newsworthy. So the first step in making a press release is deciding what to announce.
Most press releases are about a change to the company or an upcoming event that involves the company. For example, this PR Newswire release is about a company raising money in equity. Basically, anything that could be portrayed as news that directly involves your business could be something you can make a press release out of.
The goal of all press releases for the most part, however, is to generate buzz for your brand or business. The news story that you have is only really needed so that you can get your brand’s name in headlines on news outlets. However, it’s essential that you have a good newsworthy story. Otherwise no news outlets will want to publish your press release.
How to write a press release
Writing a press release can be a challenging thing to do if you’re not sure where to start. So we’ve decided to create an easy-to-follow outline that you can use to create the perfect press release for your company.
The first part of all press releases is the actual story you want to announce. This can be anything that impacts your company. Or it can be about an event that you have recently hosted or will host in the future. Some examples are a launch of a new product or service, company milestones, changes in leadership, partnerships with other businesses, awards received, investments received, or other major events happening to your brand. Here are some more ideas on what could be press release worthy.
The next part in creating a press release is to come up with a catchy headline for your story. This is one of the most important parts, as it will be a factor in determining how effective your press release is in gaining attraction toward your brand name. A good headline will attract more clicks. So make sure you are confident that you have a good headline before sending your story to publishers.
If you’re struggling to come up with a good headline for your press release, then we recommend checking out this guide on how to write news headlines here.
Next up is your body. This is the main part of the press release and should contain all the information that you want to share. It is important that this be written in a way that does not come off as biased. You will lose credibility if people reading your press release get a feeling that it was written to boost the company’s image.
Wrapping It Up
We hope you found this article on writing press releases helpful. You should now have the tools needed to write one of your own!