A landing page belongs to your website and its purpose is to convert visitors into leads.
The distinction between a landing page and other web pages is its sole purpose to convert visitors into new leads. Hence, if a web page served any other purposes or redirects to irrelevant pages then it is not considered a landing page. This is an important consideration that web design Singapore agencies take when designing and creating landing pages. The intention is simple and straightforward to create conversions without any noise interference. The methodology of how a landing page is utilized is by trading users’ particulars for information, products or services users place value in. A visitor of the site would complete a particular form in exchange for the content they are trying to access. While the marketer would utilize these information from the visitors’ input to be used for other marketing purposes.
A visitor would encounter a call to action (CTA) that is placed to trigger a response from them. After clicking a CTA, the visitor completes a form on the landing page where the actual conversion takes place from visitors to leads. The information provided by visitors is then inputted and stored in a database of leads. The marketer proceeds to analyze this information with the intent to market a product or service to the consumers in the future. A good landing page aims and focuses on a specific target audience. One way to obtain consumers’ information is to provide them with some forms of incentive such as offering downloadable content or marketing offers like free trials, demos, and vouchers. When the content of landing pages holds a higher value, the conversion rate of visitors to leads will increase too. There are other methods where visitors can transform into a lead. These include their visits to other sites like social media, Pay per Click (PPC), direct or referral traffic. In a nutshell, through this article, we can observe the importance of landing pages and its purpose of conversion of visitors to new leads.
For marketers, it is of high importance to possess good landing pages so that leads can be obtained easily. Landing pages should be utilized efficiently by businesses and avoid leading traffic to social media pages because this is akin to wasting leads. This information does not solely benefit the marketing team but also the sales department as they can utilize the information to cater to specific consumers looking for a particular product or service. Periodically it is good to review the offers or contents that are offered to consumers in exchange for leads, value is the key to success here. If the value is subjective then considerations can be made to be intentionally specific and target relevant products or services to the consumer that came to your website for similar reasons.
New leads are great but it is crucial to take note of reconversions of current leads, this aids in understanding consumers that are more involved in your business. Knowledge is power as it can enhance your understanding of obtaining leads that would lead to success in your business. When there is a sufficient understanding of their needs and the actions they perform on the website, marketers can better address consumers’ concerns. This information is then used for other departments in the business to retain consumers.
